The Weekly Dispatch · One-Sheet · Issue 001
Builders cut entry prices for the third straight week — leverage is shifting to you.
Fri Jul 24, 2026 · sample data until launch week
Median tracked incentive$25,000flat vs last week
Best tracked value — price cut, transfers fully$45,000Lennar · Sweetwater
Entry-level price floor (Waterstone Village, Kyle)$199,990unchanged · wk 1 of series
Meritage sub-$300K listings cut this week5 of 8▼ broad same-day cuts
Nearest expiring offerJul 25Ashton Woods · Headwaters · $20K
From the field this week · sampleEvery listing at Colony at Cole Springs — both builders — carried a price-cut flag on the same day. When a whole community cuts at once, the advertised incentive is an opening position.
Your move this weekend: visiting builders? Check Friday’s numbers first, take the compare tool, and treat every advertised offer as negotiable.